Born in 1934 at the end of Prohibition, Rittenhouse Rye became a bartender favorite decades later when pre-Prohibition cocktail recipes resurfaced. As the only Bottled-in-Bond rye on the market, it quickly earned a loyal trade following and a permanent spot on backbars.

When Rittenhouse came to Method1 for a campaign, we put bartenders at the center. Leaning into social proof, we spotlighted top bartenders and their Rittenhouse creations — reinforcing its status as the bartender’s rye.

Our identity drew from Philadelphia’s Rittenhouse Square, using its grid as the basis for a new emblem that feels both authentic and ownable. The “Cocktail Creatively” campaign extended across posters, menus, social and digital, blending Philly edge with the brand’s heritage and giving bartenders a badge of pride behind the bar.

In 2023, two entrepreneurs came to us with just a name and a vision: to build a national drive-thru soda and seltzer chain. Our challenge was to craft a brand that could stand out in the crowded QSR space and feel instantly iconic.

We created a full identity system inspired by vintage soda shops but refreshed for today—logo, colorways, typography, and a mascot, Fizzy Dee, a bubbly character who became the brand’s ambassador.

From there, we designed the entire brand experience: store signage, facade design, menus, cups, mobile app, and website—ensuring every touchpoint felt cohesive and fun. The flagship in Louisville opened in December 2024, setting the stage for national expansion.

Bourbon was booming, but Elijah Craig was getting lost on the shelf. The brand needed more than marketing—it needed a complete rethink of how it showed up in the category.

We led a full packaging redesign, from glass mold and bottle shape to labels and product architecture, restoring the brand’s stature and making it unmistakably bourbon. To launch the new look, we created the Signature Style campaign: bold design, vivid photography, and modern typography across social, digital, OOH, and TV.

The result: Elijah Craig became one of the fastest-growing premium American whiskeys, with sales multiplying sevenfold. From there, we expanded the brand’s presence with product launches, a PGA of America partnership, and the creation of Old Fashioned Week, now celebrated in thousands of bars nationwide.

At the heart of every great brand is an emotional connection. The "Say It With Pepsi" campaign taps into this simple, human truth. This summer, Pepsi is introducing bottles and cans featuring a collection of emojis that capture the fun and spontaneity of the season. Over 100 of these five-second spots were created to run online and on TV to promote the effort and position Pepsi as the brand that's synonymous with summer.

To generate social buzz for the Millennial coming-of-age movie, Two Night Stand, we developed a Tumblr site and a ton of digital content. The campaign included teaser videos, gifs, fan quotes, bad pickup lines and cheeky premiere countdowns. Every piece of content was tagged for social sharing on Twitter, Facebook and Pinterest.

Red Nose Day is a household name the U.K. But the charity is not as well-known in the U.S. For the 2nd annual Red Nose Day in America, we set out to raise awareness and communicate the organization's mission of helping kids in need through fun & laughter. With these goals in mind, we developed an integrated, celebrity-driven campaign, which we activated across digital and social media in the weeks leading up to the event. The campaign was a huge success, delivering more than 36 million impressions and raising over 31 million dollars.

You can never get enough of a good thing, especially when that thing is free. And with a colossal collection of free streaming movies on Crackle.com, film buffs can binge in a very big way. This campaign shows the extreme lengths that guys will go to in order to get their Crackle fix.

How do you make the Flintstones relevant to a whole new generation? Create fun stone-age games and distribute them to popular gaming sites. Then drive kids to a virtual Bedrock for more fun and games. By playing games, kids earn Pebbles Points to unlock over 50 animated gifs that bring Bedrock to life. Within weeks of launch, millions of gamers flocked to the site and PebblesPlay.com went on to earn an FWA Site of the Day. The final game in the series, "Race Through Bedrock" was an augmented reality experience featured on Pebbles cereal boxes and available for download in the app store. 

When eOne Films wanted to create awareness and social chatter for their documentary, Scatter My Ashes At Bergdorf’s, they turned to us. Working directly with b-roll footage, we created a series of online videos that gave fans an exclusive glimpse into the world and characters of Bergdorf’s. The videos were seeded via eOne’s social channels and released as exclusive content with prominent fashion bloggers. The campaign succeeded by inserting the film into the pop-cultural conversation when it was featured on the Style Watch section of People.com. In addition, the branded content series went on to win Best in Category at the Adweek Watch Awards.

As the maverick in the energy drink category, Outlaw Energy found some wide open space by going way out west. This launch campaign wrapped the brand in a larger-than-life origin story. Our recipe? A heaping helping of swagger with a dash of humor.

This rich media campaign for the WGN America original, Salem, combines disruptive animation and a deeply immersive experience. Each unit pushes functionality to the user via in-banner video, character exposés and a channel finder widget.

When Sharp created the slimmest, lightest LCD TV in history, we helped them introduce the AQUOS Slimline Series to the world with an integrated campaign including video, print, outdoor and radio. What's more, we partnered with lifestyle guru, Jonathan Adler, to help promote the effort among fashion and design afficionados. And when AQUOS became the Official HDTV of Major League Baseball, an advertorial featuring David "Big Papi" Ortiz supported the partnership.

Sparkling wine sales spike during the holidays and then fall off a cliff. So how did we make Chandon relevant to consumers year round? By repositioning the brand as the bubbly that makes any occasion more lively. The campaign lifted non-holiday sales and went on to win a Silver Addy, which created even more reasons to celebrate.

When Chandon broke tradition by removing the foil and cork from its premium sparkling wine, this insert in Wine Spectator invited wine enthusiasts to join the fun.

Saab automobiles have always been the choice of drivers who prefer to find their own road. This campaign is notable for taking a different route also. Our research uncovered the insight that women were the key decision-makers when it comes to buying a family car. With that thought in mind, we developed a campaign that spoke to them. These ads ran in fashion and lifestyle magazines and featured the work of celebrated illustrator and painter, Jean-Philippe Delhomme.

Big Brothers & Big Sisters had a serious shortage of male volunteers. They recognized that the marketing that worked for women wasn't moving the men. So we crafted a unique campaign that combined equal parts poignance and humor. The message caught the attention of our target audience and gave a lot of great kids what they were missing: A male role model. In addition to doing some good, the campaign won Gold & Best in Category at the San Francisco Addys and an Emmy nomination.